GET TO KNOW US

About us

Get to know who we are and why our clients love working with us. On top of the core team, we count on a pool of top-notch executive and team coaches spread across the globe, speaking multiple languages and specialising in a wide range of solutions. 

Why Our Clients Work With Us

Think and Act Differently Ltd brings together neuroscience-based cutting edge tools and multilevel frameworks that help businesses excel in the current people-centred business world. Our extensive experience in coaching and training both in English and Italian, along with our business background and studies in the field of Psychology, Neuroscience for Business and Systemic Change and Transformation, turns us into Thinking Partners our clients fully rely on.

Come and meet us for a coffee, we're based in Chelsea in London, UK!

Executive & Team Coaching
Ad-hoc Training & Programmes
Workshops & Talks

Most of our clients come from Fintech, Finance, Banking, Tech and love working with us because, as a boutique firm, we give them unparalleled attention and dedication. 

The Core Team

Meet our London-based team - we also count on a pool of selected high-profile, multi-language coaches spread across the world that work with us on the wider projects. 

Speaking English and Italian.

FOUNDER & CEO

Executive & Team Coach, PCC

Bruna De Palo

Bruna De Palo is a neuroscience-based Executive & Team Coach specialized in showing clients how the brain works to enhance their understanding of human behavior.
With more than 25 years of navigating the complexities of multicultural environments, she is a strategic ally for FTS500 companies' executives and teams in navigating change and fueling growth. Equipped with studies in Positive Psychology and Neuroscience for Business, she brings cutting-edge neuroscience concepts to life through practical frameworks and tools. Known for her infectious positive energy and empathetic approach, she is regarded as a powerhouse in fostering Human Leadership versus Business Leadership.

What clients love the most about Bruna:

Her contagious, positive energy and out-of-the-box thinking as well as her well-structured approach. 

Speaking English.

Executive Coach, MCC & Master Trainer

Bret Freeman

Bret Freeman is an Executive Coach and Master Facilitator, passionate about the application of neuroscience to create lasting change in the lives of those with whom he works.
He brings extensive study in the field of Behavioural Psychology and has 20+ years’ of experience facilitating change and delivering key leadership development programmes in Finance, Technology, Pharmaceutical, Government and Military organisations in over 20 countries.
He has served the UK ICF board of directors as Director of Thought Leadership and is a 2x TEDx Speaker. 

What clients love the most about Bret:

His depth of knowledge, experience and innovative application of neuroscience.

Speaking English and Italian and French.

Systemic Change Consultant

Anita D'Agnolo Vallan

Anita D’Agnolo Vallan is a seasoned specialist in Systemic Change Management and Transformative Abilities with over 20 years of experience in guiding organizations through the transformation of their functioning structures and operational frameworks and facilitating the transition from their existing state to an empowered reality. Based on an integrated approach, Anita created a suite of methods and tools that are recognized as reference points across numerous organizations and training programs worldwide.

What clients love the most about ANITA:

Her ability to transfer operational, hands-on, and unique knowledge and strategies to plan and realize the desired changes.  

Speaking English.

Speaking Coach & Facilitator

Beth Sherman

Beth Sherman is a speaking coach as well as a speaker, comedian, and seven-time Emmy Award-winning Hollywood comedy writer.
She’s written for the biggest shows in American television, including Late Show with David Letterman, The Tonight Show with Jay Leno, Ellen, and the Academy Awards.
She is a master of the art of quick connection through humour, delivering engaging speaking coaching sessions and workshops that teach leaders how to harness the power of laughter to fast-track emotional connection, build trust and inspire action.

What clients love the most about BETH:

Her dynamic, effective professionalism, mixed with a comedian's view on life.

Speaking Italian and English.

Executive Coach & Trainer

Riccardo Montanari

Riccardo Montanari is an Executive Coach and international trainer, expert in linguistic and human behaviour.
His coaching and training focuses on public speaking, negotiation, sales, leadership development and team work.
With 15+ years background in business development, sales and marketing for multinational corporations, he has extensive experience in NLP applied to sales, negotiation and public speaking and specialised in supporting multicultural teams grow and succeed. 

What clients love the most about Riccardo:

His wealth of experience and multi-culturalism.

Speaking English.

Kait Keet is known as the Queen of Operations and is the person who makes our business possible!
Drawing on her university majors in Organisational Psychology and Communication Design, she oversees every practical aspect of the business, including project management and PR.
By taking care of all the operational aspects, she's known to brings calm to chaos, she optimises every process and finds creative solutions to problems. 

What we love the most about Kait:

Her patience, empathetic nature and commitment to excel and everything she does. 

Board of Advisors

We're extremely grateful to be able to count on the consistent business advise of world-class individuals who help us succeed by honouring the highest standards. 

Diplomat, LVO, OBE & Business Consultant

Dr Antony Stokes

Dr Antony Stokes was Her Majesty’s Ambassador to the Republic of Cuba from October 2016 to January 2022. Previously he served as Ambassador-at-Large for Climate, Ambassador to the Socialist Republic of Vietnam, Ambassador to Latvia and as Head of the FCO’s South Asia Department, has covered UK relations with India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and the Maldives.
Antony has also worked in several managerial roles in the private sector. He holds an MA in Electrical Sciences from Queen’s College, Cambridge and a PhD in fibre-optics from University College London.

Entrepreneur & Business Consultant

Craig Hartwell

Craig Hartwell is a polymath with interests and knowledge in a wide range of subjects, in business currently focusing on entrepreneurship and ESG real estate development in emerging markets. Having lived in many different countries and run businesses as diverse as media, fintech, construction and renewable energy, he brings drive, ambition and motivation to any team he is part of. Concentrating on all three aspects of ESG (the environment, social development and good governance) Craig's attention is directed at being part of the solution, not dwelling on the problem. Quitters never win, winners never quit, and failure is not an option.

our Areas of Excellence

Executive Coaching | Team Coaching | Systemic Change Management & Organizational Change | Ad-hoc Training


  • Multigenerational and cross-cultural Leadership
  • Mental Agility, Growth Mindset
  • Confidence, Charisma, Executive Presence
  • Emotional Intelligence
  • Imposter Syndrome
  • Team Empowerment
  • Stress Management
  • Conflict Management And Resolution
  • Decision Making Under Pressure
  • Innovation and Creative Problem Solving
  • Effective Communication
  • Public Speaking
  • Sales and Negotiation
  • Company's vision and Culture
  • Behavioural Change
  • Coaching Skills For Leader
  • Women Empowerment
  • Gender Equality, Diversity and Inclusion in the workplace 
  • Psychological Safety And Culture Of Empowerments
  • Fulfilment & Purpose

Working with Bruna gave me the chance to focus on the enhancement of my leadership skills in a manageable manner, besides my daily business. She fostered a professional, yet always friendly atmosphere in each of our sessions. I felt like I knew Bruna since a very long time and respected specifically how it seemed like we spoke the same scientific language.

Carina Kießling

Project Manager at Quantum

Bruna was able to tap into my motivations and values and transform the view I had of myself and the leadership challenges I faced. I highly recommend Bruna to those who are ready to take the next step in their leadership growth.

Andrew Sparry

Director at Capital One

Bruna is an expert in emotional intelligence and leadership behaviour, which was very useful for the time I spent with her. She truly cares about your development and will help to get on the right path by sharing interesting techniques and encouraging self-reflection.

Sandra Januszewski

Technical Recruiting Manager APAC at Facebook

Want to join our team?

We're thrilled to expand our network of executives and team coaches. Get in touch!
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